Wize & Ope officially landed in January of 2008. The brand reflects a certain vision of the world and advocates the openness towards artistic cultures different from its own. It is also the result of many trips, discoveries, and meetings of different people, and most of all, the understanding that "the world is rich by different cultures, and that it is great to be open to all of them."
Musis had an important role in the construction of Wize & Ope. Based out of Paris, France, it is through music and cultural mixes that the character named "Wize" could be mixed with Aerosmith pop rock, regardless of preconceived ideas. The song "Walk This Way," which used to be on MTV in the 80's has set the beginning of that quest for Wize & Ope.
Wize is a character that travels around the universe in order to discover the world, its history, and different cultures, While traveling, he changes appearance and blends in with the members of these communities and cultures. He then transforms, or adapts, and becomes "Ope." Ope comes from the word "Open" for "Open Minded." |
