Spitfire is driven by design, expressed through the constant evolution of the urban aesthetic. Without movement comes stagnation, and that pushes us ever forward to create eyewear that expresses a truly modern sensibility.
Design is dissatisfaction. The progress of all culture is driven by dissatisfaction, and that is at the heart of the Spitfire design ethos - Dissatisfaction with existing eyewear and dissatisfaction with conventional design thinking. It is these dissatisfactions that drive us.
Design is free of place. We comprise a design team based in London who draws on the whole spectrum of European influences, and distills them into something global. Spitfire takes its inspiration from modern and classic design movements to create eyewear with a post-modern identity all of its own.
Design is evolution. We believe that influence and inspiration do not necessarily happen by season, so we design throughout the year. Our range is constantly refreshing and evolving. |
